At Designplan Lighting, we have always created lighting solutions that solve real world problems. For over 60 years, our products have been designed with the environments they serve and the people who use them in mind.
As the world evolves, so do customer expectations. That is why we recently revisited our value proposition, not to change our direction, but to make sure it clearly reflects what we stand for today.
Long lasting, low maintenance lighting has never been more important. Today’s customers demand lighting solutions that are reliable, sustainable, and built to perform consistently in challenging environments. The standards have changed, and so have we.
Revisiting our value proposition allowed us to align our message with what we already deliver, lighting that works, day in and day out.
This was not just a writing exercise. It was a business-wide effort, involving voices from across our team, including product development, operations, and sales. Together, we defined the core principles that continue to guide everything we do:
You will now see our refreshed value proposition throughout our website and literature. But more importantly, it shapes how we think, how we design, and how we work every day.
“For over 60 years we have worked with customers and partners to create lighting solutions that change lives.
Our unique approach begins with what the light needs to achieve, carefully considering the environment, the needs of the end user and the safety of others.
Every solution we provide is robust, reliable, low maintenance and long lasting, delivering value through business as usual continuity.”
The strongest value propositions are not just statements. They are lived, through every product, every project, and every partnership. This update is our way of making sure we stay relevant, responsive, and focused on delivering what matters most.
You can also connect with us on LinkedIn for ongoing updates.
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